Age Concern “pimp the elderly poor” in the interest not of the elderly, but the PR.

https://www.newshub.co.nz/home/new-zealand/2021/06/struggling-pensioner-phyllis-reid-receives-generous-donations-after-sharing-story.html

Note the power of the media to not only highlight the plight of the abandoned and vulnerable elderly, but to shame Age Concern into actually doing something meaningful for them.

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